Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. Over the years, video content has significantly evolved. Companies need to stay ahead of their competitors to survive the fierce competition. On the other side, consumers are concerned about how these innovations impact their leisure time.
Things have shifted, and online content is today more popular than regular TV programs. Millennials and Gen Z prefer online streaming platforms. As an entrepreneur, you have to join the winning marketers. Once you invest in appropriate video making tools, embark on creating video content to push your products or services. Read on to see why video making is becoming a digital marketing trend.
How it Started
In 1941, Bulova, a watch company in New York, released a commercial just before a soccer game. Video marketing was born from the 10-second advert, and a decade later, the golden age of television emerged, capturing the entire nation’s attention.
How it Developed
In 1980, advertisers made massive profits from Super Bowl commercials. Apple, for example, earned about $45 million from one Macintosh ad, which only aired one time in 1984. The cost of running an ad was $500,000. However, having your ad aired during the Super Bowl break will cost you about $5.6 million.
After this, brands grew aggressive in getting their message across at every opportunity, and video marketing was among the most successful endeavors.
Online Digital Video for Marketing
In 2005, the first video marketing went online. Immediately after the first video, the second one came on YouTube. This Nike commercial featured Ronaldinho, the first in history to garner 1,000,000 views.
Google bought YouTube in 2006 as it saw and seized an opportunity to widen its gap and expand its reign through the World Wide Web. A year later, the company launched ads to monetize videos. With this move, no one could capitalize on the company’s success, whether an individual, marketer, or international corporation.
Video Marketing Trends
While the use of video in marketing is nothing new, the trend has considerably increased over the years. Below are some video marketing trends and their impact on businesses.
Tutorials and Vlogs: A crucial video marketing trend is the growing number of channels and vlogs. These range from business and educational clips that provide valuable information about different things to comedy and entertainment. Vlogs have become a very effective way of advertising products and services.
Viral Content: This is perhaps one of the most crucial video marketing trends in this era, where vlogging and social media take center stage. Through this option, video content has reached the masses worldwide at the click of a button, which has seen a rise in traffic to the business website.
User Generated Content: This is a short video that a customer or consumer creates to give positive feedback to a brand. Video testimonial campaigns emerged as one of the most popular marketing trends today.
Mobile Friendly Videos: Most people access social media pages from their mobile phones due to the convenience and portability of the devices. Businesses now produce subtitle videos and bite-sized content that users can watch while on the go, increasing the chance to push their brand.
The market has many video marketing trends, whether emerging or existing. As a brand, observe, then adapt one that works for you and your audience. Ensure that you only employ the tact and tools that best suit your video content and business type. Otherwise, the advertisements may not have an ROI.